Carlsberg has teamed with the so-called King of Football, Sky Sports’ Jeff Stelling, as part of its Mid Season’s Greetings festive campaign, which will see the presenter deliver a ‘Kings Speech’ on Boxing Day.
Stelling, who is also the face of the Carlsberg Fan Squad, will present his speech on the brewer’s online platform, the Festive Football Calendar, on 26 December ahead of the day’s matches.
A teaser of the speech by Copa90 Football Channel, launched this week, available to view on the website.
The campaign, created by The Marketing Store, aims to capture the passion of football fans on Boxing Day by giving them the opportunity to take stock of the football year.
Dharmesh Rana, senior brand manager for Carlsberg, said: “We are really excited to have Jeff on board as part of this campaign and we’re sure all our football fans out there will enjoy his alternative speech on Boxing Day. This campaign is designed to support our customers during this vitally important time of year – as well as continuing to strengthen our long-standing association with football.”
The film was produced by Irresistible Films.