BT has bolstered its YouView sport offering by adding both Sky Sports 1 and 2 to its content mix following a favourable ruling by the Competition Appeal Tribunal.
The enhanced line-up adds to BT’s existing offering of BT Sport, ESPN and the Eurosport channels, increasing the quantity of premier League matches available to view and strengthening its hand in an increasingly fierce tussle with Sky.
Delia Bushell, managing director of BT TV and BT Sport, said: “This is a pivotal moment for our ambitions in TV.
“We are delighted to now be able to offer a stronger range of premium sports programming on our YouView boxes, adding to the recent launch of Netflix.
“The ability to bundle together great content on our most advanced set top box will underpin our aim to sell BT TV to more of our broadband customers and to accelerate the number of our customers who take a triple play bundle from us.
“At the moment we’ve got our best-ever offer available – BT Infinity, BT TV with YouView, BT Sport and Netflix for £5.99 for the first six months. Customers who want to add Sky Sports 1 and Sky Sports 2 can now add that option, whereas previously they would have had to take the Vision+ box and a different deal.”
BT has adopted an increasingly aggressive stance since acquiring the rights to screen the Champions League and has recently stepped up its £12.5bn bid to assume control of EE.