Frijj brings 'full on fun and enjoyment' brand essence to pack design and identity
Flavoured milk brand Frijj has redesigned its core range with a packaging and identity design inspired by its ‘full on fun and enjoyment’ brand essence.
Developed by BrandOpus the redesign aims to convey the spirit of the brand with energetic swirls spinning off the Frijj identity.
“We are excited to be rolling out a new look packaging and logo, which we feel are now more representative of the exciting, thick, great tasting milkshake inside each bottle,” explained Laura Sheard, head of marketing, dairy drinks, at Frijj.
BrandOpus has developed Frijj's new look
Additionally BrandOpus developed a new naming system to drive further personality into the design. Sheard added: “The creation of new personalities for each flavour variant will highlight the Frijj brand’s fun-loving identity and hopefully attract new shoppers to the brand.”
Paul Taylor, executive creative director at BrandOpus, commented: “Inspired by Catherine wheel fireworks we have designed the Frijj brand identity to reflect its energy. The identity is positioned proudly at the core of the pack design and its energy impacts how the flavour swirls are brought to life. The bottle now looks like it is being shaken or spun - as if we had put it in a centrifuge – just for fun.”
"Catherine wheel fireworks" inspired the new look Frijj branding
The core Frijj range includes five flavour varieties and is available from all major retailers including Tesco, Sainsbury’s, Morrisons and Asda.
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