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Audioboom inks content deal with Amazon subsidiary Audible


By Ishbel Macleod, PR and social media consultant

December 15, 2014 | 2 min read

Audioboom, the digital social media platform, has signed a content deal with Amazon subsidiary Audible.

The deal will see showcasing of Audible content as part of the automated 'feed' of audio delivered on a genre-by-genre, region-by-region basis.

To begin with, Audioboom will feature the latest releases and bestselling titles from Audible each month and will later list all the relevant titles within the Audible portfolio.

Rob Proctor, chief executive of Audioboom, commented on the deal: "Audible is by some way the world leader in audiobooks and we are delighted to have signed this agreement with them. It shows the potential of the Audioboom platform to promote exceptional content and our ability to monetise our rapidly growing user base.

“Whilst I am delighted with the progress we are making on our key revenue source - the roll out of our aggregated audio advertising network - it is particularly pleasing that this separate, non-advertising based revenue stream is now coming through."

Through the deal, once the user has listened to a free sample of an audiobook, they can click directly through to Audible and register for a free trial and receive their free title as a reward.

The social platform will receive an upfront payment for every user that registers to Audible through Audioboom and an on-going percentage of retail sales from that subscriber on an ongoing basis through the Audible affiliate programme.

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