Gogglebox’s Steph and Dom have been tapped for Standard Life’s latest campaign to educate people on pension reforms.
The #ReadyWhenUAre activity – which comes ahead of the April pension reforms – is centred on a short online film titled ‘The Next Round with Steph and Dom’.
Viewers see Steph and Dom speak to real people in a London Pub about their plans the future and what the pension changes mean for them.
The campaign was built on research which found that a quarter of people between the ages of 50-65 with a pension (25 per cent) are unaware of the pension reforms at all and four out of five (78 per cent) don’t know what the reforms will mean for them.
