Welcome to The Drum's Brand Vine chart, in association with Brands on Vine.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
The official Bolton Wanderers shot straight into the top spot this week, with a clip announcing that Icelandic midfielder Eidur Gudjohnsen will don shirt number 22 whilst playing for the team.
The Vine increased the football side's loop count by 265 per cent, bringing its total loop tally up to 351,382.
Vice entered the chart at number two this week with a loop increase of 99 per cent, thanks to a video of Jarvis Cocker performing Sham 69's original hit 'If the Kids Are United'.
And a festive clip of Vine celebrity Rudy Mancuso earned Nordstrom third place, raising the American fashion retailer's loop tally by 80 per cent to 27m.
Chips Ahoy, Sainsbury's and Nandos also made it into the chart this week.