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Holland & Barrett inks deal with supermarkets to sell Healthy magazine nationwide

Holland & Barrett has signed a deal with major supermarkets, including Tesco, Asda, Morrisons, and Waitrose, as well as WH Smith to stock its health and well-being magazine, Healthy.

The magazine – which achieved an ABC of 119,343 between January and December 2013 – has until now only been sold through Holland & Barrett’s 720 stores.

From late Dcember, the February 2015 issue will be available across the UK and Republic of Ireland at an increased price of £3.20 per issue, up from £1.99.

Ellie Hughes, editorial director at Holland & Barrett’s content agency, The River Group, explained: “Healthy is unique in offering friendly, in depth and trustworthy health advice to women of all ages on the issues that concern them most. Combine that with a food section that really investigates all the latest trends such as sugar-free, a fitness section that covers more activities that any other glossy and an emotional health section that promotes the philosophy of a balanced life, and any woman wanting to lead a healthier, happier life will find Healthy indispensable."

Coinciding with the magazine’s roll out, Holland & Barrett has also launched a dedicated website for the title which will be populated with content in between the eight annual issues.

Current advertisers include Dr Organics, Pharmacare, and Vitabiotics but Holland & Barrett hopes the new website together with the increased circulation from the newsstand will attract a greater breadth of advertisers.

Last month, the retailer launched a £600,000 campaign in a bid to modernise its image and has been testing a 'store for the future' concept which will trial new technologies with consumers.

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