Modern Marketing

The future is bright but it isn’t Orange Wednesday as EE shelves the deal

By John McCarthy | Media editor

EE

|

Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

December 12, 2014 | 2 min read

EE is to drop Orange Wednesdays early next year, having run the cinema discount scheme for the last decade.

The promotion, which offers Orange users two-for-one cinema tickets and two-for-one meals at Pizza Express, will come to an end in February 2015, after running from 2013.

Orange Wednesday struck viewers with its striking ads

EE said in a statement: “Orange Wednesday launched over a decade ago and at its peak was a massive success and an iconic promotion.

“After 10 great years our brand has changed and our customers' viewing habits have also evolved so it's time to move on.

“That's why the final credits will roll for Orange Wednesdays at the end of February 2015. We're working on new customer entertainment rewards and we'll provide more detail soon.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Earlier this year, EE pledged its commitment to continuing the Orange and T-Mobile brands amid rumours it was looking phase them out.

Modern Marketing

Content created with:

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +