Asda shows off a ‘magically’ decorated tree in Vine

Asda and Imp Media have created a Vine, based on the ‘magic’ Vines of Zach King, showing how it would be great if Christmas trees could be decorated by magic.

Based on the thought “wouldn’t it be nice if sorting out the Christmas tree lights and decorations was as simple as this”, the Vine shows a woman decking the halls in a quick and easy manner.

Promoted through £1,000 of ad spend on Facebook, the video has been viewed over two million times and has reached nearly five million people’s newsfeeds.

Check out more Vines of the week in The Drum’s Vine Chart.

To view more Christmas creative work, visit The Drum's dedicated Christmas hub.

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