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Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Sony's PS4 to chase Microsoft's Xbox One into China in 2015

The PS4 for retail for $469 upon release

Sony is to launch the PlayStation 4 gaming console in China on 11 January 2015.

The Japanese firm will partner with Modian.com and Shanghai Oriental Pearl to distribute the console packages. However, due to heavy state censorship on titles featuring violence and other undesirable themes, Sony will enlist 70 third-party developers to create suitable content for Chinese gamers.

PlayStation, which celebrated its 20th anniversary earlier this month, will also release the PS Vita handheld gaming system.

Andrew House, president and group chief executive of Sony Computer Entertainment, said: "PS4 is expanding at the fastest rate in PlayStation hardware history, and the global gaming community is enjoying the ultimate entertainment experience only available on PlayStation.

"We are delighted that we are able to fully launch our business in China, which is a market with great potential. We look forward to delivering exciting software, convenient services and entertainment experiences only possible on PlayStation to the many gamers in China."

PlayStation rival, the Xbox One entered the Chinese market in October to a poor reception despite it being the first console legally distributed in the nation since a 15-year gaming ban was lifted.

Two weeks after launch, Microsoft had only shifted 100,000 Xbox One units.

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