The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Vodafone An Idiot Abroad Mad Men

Average Brit to watch 15 hours of TV on a mobile device over Christmas period


By Ishbel Macleod | PR and social media consultant

December 11, 2014 | 2 min read

The average Brit will spend around 15 hours over the Christmas period watching TV shows on their mobile device, research by Vodafone has found.


Carried out in December, the study into the behaviour of 4,340 UK residents found that 40 per cent expect to watch between one and three hours of content on their mobile device each day over the Christmas period.

"With so much fantastic film and TV content now available on smartphones, it’s no surprise that we’re gearing up for some great holiday viewing this Christmas," said Cindy Rose, consumer director of Vodafone UK.

According to the research, 24 is the show most likely to be watched over the Christmas period, with one in five saying they wanted to catch up on the action series starring Kiefer Sutherland.

An Idiot Abroad and Mad Men were also among the want-to-watch list of those surveyed.

Vodafone An Idiot Abroad Mad Men

More from Vodafone

View all


Industry insights

View all
Add your own content +