Warc downgrades 2015 global ad spend to 4.8% with UK and India alone remaining steady
Warc has downgraded its projected global advertising spend to an increase of 4.8 per cent in 2015, revising a previous estimate of 5.3 per cent growth.
Warc lowered its global ad spend growth forecast
The marketing intelligence service made the announcement, based on the trends across 12 major international markets. Taking into account inflation, real global ad spend growth will be closer to an increase of 2.4 per cent in 2015.
India and the UK were the only markets not to be downgraded from June's previous projection. The UK will remain steady and India’s spend was raised by 1.6 per cent - the only nation to see boost.
Russia received a precipitous downgrade of 7.2 per cent, meanwhile Brazil saw a 4.3 per cent drop. Despite taking a knock, the US, which remains the world’s largest ad market, is expected to finish 2015 with a growth of 4.4 per cent – reaching a total spend of $174bn.
International ad spend growth in 2015 will build upon 2014’s expected 5.5 per cent expansion.
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