UPS delivers Christmas wishes in Ogilvy & Mather New York social campaign
UPS has engaged in the ‘Your Wishes Delivered’ social media campaign to bring to life the dreams of the American public.
The courier service teamed up with Ogilvy & Mather New York to establish the initiative encouraging social media users to submit their wishes as a photo or message on the specially designed landing page or by using the hashtag #WishesDelivered on Twitter.
The scheme promises: “Whether your wish is to send gifts to loved ones or books to children in need, we enjoy doing our part to make your wishes come true. And our commitment to deliver smiles doesn’t end there.
“For every wish you share using #WishesDelivered, we'll donate $1 to one of our three charity partners.”
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The charity partners are Boys & Girls Clubs of America, the Salvation Army and the Toys for Tots literacy programme. The agency also set up a real-time command centre in New York to best administer the wishes.
Already UPS has delivered upon several wishes including donating $2,000 to the World Food Programme, bringing snow to the Southern Texas town of Corpus Christi and taking a four-year-old on a much anticipated ride-along (as shown in the above video).
— DesertMTUPSers (@DesertMTUPSers) December 9, 2014
The campaign will run until 31 December.
To view more Christmas creative work, visit The Drum's dedicated Christmas hub.
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