Marc Jacobs launches Ocean Outdoor’s latest digital screen at Westfield London
Luxury brand Marc Jacobs has partnered with Ocean Outdoor for the launch ad of its latest digital screen at Westfield London, The Screen @ Southern Terrace.
The campaign, for Marc Jacobs’ Daisy perfume, was created by OMD and planned by Talon, in a bid to target the Christmas shoppers at Westfield’s major department and luxury stores.
Marc Jacobs marketing manager Diana Perez said: “The launch of The Screen @ Southern Terrace gives us the opportunity to reach key audiences in the perfect retail environment during the biggest sales period of the year across both the main entrances to Westfield.”
The 5.2m high by 2.6m wide screen is Ocean Outdoor’s second full motion digital screen at Westfield London.