Global takes greater slice of DAB digital radio space and adds host of new brands
Media and entertainment group, Global is set to control a greater capacity of the DAB digital radio D1 national multiplex next year when it will launch a host of new national digital stations.
The new deal will see Global increase its national digital services to five when it adds Smooth Extra on 27 December, Heart Extra in the new year and other stations yet to be announced.
Ashley Tabor, founder and executive president of Global, said: "Now is a really exciting time as DAB digital radio gathers pace. Global is committing significant investment in the D1 digital platform; the only national commercial DAB multiplex with near true national coverage. We’re launching new digital only stations, all of which are brand extensions, and thus extending some of our most loved brands nationally on digital radio.”
The move is part of the joint commitment to fund local DAB coverage, announced by Ed Vaizey, minister for culture and the digital economy, in 2012.
In the past year, Global has launched Capital XTRA and LBC on D1, alongside its existing Classic FM service, and in June launched the Digital Advertising Exchange (DAX), an advertising platform allowing media buyers access to brands across Global’s portfolio as well as brands from Bauer Media and services such as Spotify and Blinkbox.
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