Advertisers will spend $592bn in 2015, reveals eMarketer
Advertisers worldwide are set to spend $592bn in 2015, eMarketer has predicted, a six per cent increase in 2014.
The Interactive Guide to Worldwide Ad Spending details total, digital and mobile ad spending in 22 countries, with users able to select five countries to compare at a time.
The research found that next year, the top five markets in each advertising category will be the US, China, Japan, Germany and the UK.
While the UK comes fifth for total media spend, it ranks the third largest in digital and mobile.
Worldwide, the US leads as the dominant advertiser, with eMarketer predicting that marketers will spend $189bn on ads in the US – accounting for 31.9 per cent of the global ad market.
It will be mobile that helps drive an advertising rise, both in the US and other countries, with advertisers to spend $64.25bn on mobile in 2015, a 60 per cent increase over 2014.
By 2018, eMarketer predicts mobile advertising will reach $158.5bn and account for 22 per cent of all advertising spending worldwide. By 2017, mobile's share of worldwide digital advertising will surpass 50 per cent.
China is expected to the most gain out of mobile, with marketers increasing their mobile spend by 600 per cent year over year leading it to surpass both the UK and Japan to become the second-largest mobile ad market in the world.