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Whistl pairs ballerina with BMXers for Christmas ad to Dance of the Sugar Plum Fairy

Delivery company Whistl has sought to bring a little Christmas cheer in a video which sees a ballerina join BMXers to perform to The Nutcracker's Dance of the Sugar Plum Fairy.

Created and delivered by agency Taylor Herring, the video shows ballet dancer Amber Doyle, and BMX riders Keelan Philips and Louis Morris jumping and spinning to a remixed version of the song, with notice paid to the official choreography.

Nick Wells, chief executive of Whistl, said: ‘We’re known as innovators in the UK postal sector and wanted to do something that truly reflected our commitment to doing things differently. We hope that the public, our customers and our posties, love the original spin we’ve put on The Nutcracker this winter.”

The video aims to show the difference between Whistl and other delivery companies.

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