Motorola mocks luxury watches in Moto 360 smartwatch ad series
Motorola has launched the ‘A Watch for our Times’ campaign to raise awareness of the Moto 360 smartwatch in a sleek yet humorous manner.
The campaign, created in partnership with Droga5, was designed to show how the luxury smartwatch challenges the norms in the wrist wear category while sharing with viewers the device’s electronic capabilities.
In addition to having the look of a classic timepiece, the ads also show the Moto 360 connect to users’ phones to provide a range of notifications, applications and useful information.
Six films, published on YouTube, spoofed established luxury watch-selling techniques while boasting the modern connectivity that the wearables provide. The campaign will be backed with static executions, digital displays and social engagement.
This comes after Forrester research found that consumers were most hyped about wearables mounted on the wrist than any other form of the tech.
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Droga5
Droga5 is a New York City-based global advertising agency with an additional office in London. The agency works across all platforms including, broadcast, print,...
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