Laithwaite’s Wine names MHP for consumer PR and social media
Home delivery wine merchant Laithwaite’s Wine has appointed MHP to handle its consumer PR and social media.
MHP will now create brand campaigns, social content and handle media relations for the company.
David Thatcher, managing director of Laithwaite’s Wine said: “We issued a very open brief on how to reinforce our personalised service and the discovery journey we offer our customers. MHP impressed us with their strategic approach and creative ideas with a programme that will engage anyone with an interest in wine.”
MHP will looks to promote the expertise of the brand, as well as its 1,500 strong range of wines.
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