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Infographic Coca-Cola Designated Driver

Infographic: Coca-Cola finds designated drivers save £50 in December and 87% have great night despite staying sober


By Ishbel Macleod, PR and social media consultant

December 9, 2014 | 3 min read

Nearly two-thirds (63 per cent) plan to happily take on the duty of designated driver at least once for friends during the festive period, research from Coca-Cola has found.

Coca-Cola designated drivers infographic

Interviews carried out by Redshift Research on 2,000 UK adults aged between 18 and 34 years found that 92 per cent of the British public would be ashamed to drink and drive.

This comes as Coca-Cola launches its Designated Driver campaign in partnership with Think, the Department of Transport’s road safety campaign, offering drivers ‘buy one get one free’ on a range of Coca-Cola products in bars and pubs throughout December.

Of those surveyed, 83 per cent said they would never be tempted to encourage the designated driver to have a drink once inside the pub on a night out, while 61 per cent of designated drivers revealed their friends would always offer to buy them their soft drinks on a night out at the pub.

Jon Woods, general manager of Coca-Cola Great Britain said: “For the seventh year we’re celebrating the unsung heroes of the festive party season – the designated drivers who drive friends and family back and forth to the pub. This year the campaign is bigger than ever with more than 12,500 pubs and bars across the country taking part. It’s great to see that so many people are willing to take on the role of the designated driver this Christmas and this is our way of saying thank you.”

Of the designated drivers surveyed, nearly nine out of 10 people (87 per cent) said they still have a great night out with friends at Christmas even when sober.

The designated drivers also noted that they saved money by not drinking, with nearly three-quarters (73 per cent) expecting to save about £50 on average over the course of two nights out during December.

In Scotland, the drink-driving limit has been lowered, with the legal blood alcohol limit lowered from 80mg to 50mg in every 100ml of blood.

Infographic Coca-Cola Designated Driver

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