Guinness World Records (GWR) has released a series of short films on YouTube celebrating some of its most iconic record-breaking moments to commemorate its 60th anniversary.
The 13-part film series documents some of GWR’s most popular records, such as the Oldest Person Living and the Tallest Man, and features record-breaking heavyweights like Sir Roger Bannister and Sir Richard Branson.
Viewers can learn from Bannister himself what it felt like to be the first person to run a sub-four-minute mile, or listen to Branson’s harrowing tale of crossing the Atlantic with Per Lindstrand in a hot air balloon.
Other videos explore what it’s like to dive from nearly 38 feet into just 12 inches of water, or why Michael Jackson’s Thriller is still the world record holder for best-selling album of all time.
The Youtube series also includes contributions and commentary from world record holders like Sir Ranulph Fiennes and Lord Sebastian Coe.
The campaign will be launched in conjunction with the Daily Mail online and hosted on the Guinness World Records Youtube Channel. The event will be given spotlight promotions by Google and Twitter activity.
Alongside the film series, GWR has also unveiled a fully integrated social media hub guinnessworldrecords.com/60 showcasing the company’s history. The microsite features an in-depth look at nostalgic record-breaking moments and exclusive photography of celebrity record breakers, such as Usain Bolt and One Direction.
The platform uses TINT technology to collect, curate and display all references to their official hashtag #gwr60 on the site’s homepage and invites fans to share their favourite GWR moments.
Alistair Richards, GWR president said: “We have come a very long way in our 60 year history, as well as publishing international best-selling books, GWR is globally recognised as a powerful IP brand with fans that range from celebrities to kids so creating original content that can be viewed and shared by all, felt like the right way to celebrate this milestone.”
The Drum has taken a look at how brands including Red Bull have approached Guinness World Records over the years.