Prankvertising has been used for the launch of several films this year, and now Syfy channel has given it a go, to promote new show, The Librarians.
Three newly hired employees turned up for work at a quiet public library in South London, only to be accosted by flaming arrows, books exploding off the shelves and two medieval knights slashing at each other with their swords.
Best reaction is a toss-up between the screaming girl and non-bearded guy, who tries to act cool (until one of the knights lunges for him…)
The Librarians centres on an ancient organisation hidden beneath the Metropolitan Public Library in New York dedicated to protecting an unknowing world from the secret, magical reality hidden all around.
Agency: Taylor Herring