The Guardian’s annual run through of the most influential individuals in media is this year dominated by technology and social media providers, with Google co-founder Larry Page, Facebook founder Mark Zuckerberg Apple chief executive Tim Cook all taking the top three positions.
In fact the sector lays claim to five of the top 10 slots with Amazon founder Jeff Bezos and Twitter chief executive Dick Costolo laying claim to the number five and six positions respectively.
Other prominent figure to make the grade are broadcasting heavy weights Tony hall, director general of the BBC in fourth and Rupert Murdoch, head of News Corp, in seventh.
The top ten is rounded out by comedian Lenny Henry in eighth, a joint ticket by Paul Dacre and Martin Clarke (editor of the Daily mail and publisher of the MailOnline respectively) with musician Taylor Swift bringing up the rear.
Martin Sorrell, chief executive of WPP Group, just missed out on a top ten placing coming in at number 11.