Marie Curie launches Always Here Christmas campaign
Cancer care provider Marie Curie has launched a digital Christmas campaign in which it reveals how 2,000 people with a terminal illness will be cared for by Marie Curie nurses over the 12 days of Christmas.
Always Here encourages people to remember those close to them over Christmas by posting photos, films and stories to an online picture wall designed by Dam Digital.
Contributors can customise their messages with downloadable picture frames and may elect to make a donation of £3 either online or texting MEMORY to 70020.
Marie Curie’s head of digital Claire Hazle said: “At this time of year, we naturally think about loved ones who are no longer with us. At Marie Curie we wanted to create an online space where people could reflect and share their thoughts with others who were feeling a similar way. We’ve been privileged to have some very emotional and touching stories shared with us already, in what is becoming a really beautiful collection of memories.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up