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Digital Transformation

American smartphone shoppers favour Sundays with Amazon still ruling the e-commerce roost

By John McCarthy | Media editor

Amazon

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Amazon article

December 8, 2014 | 3 min read

Mobile shopping in America is at its busiest on Sundays but receives its lowest traffic flow on Fridays, according to research from Opera Mediaworks.

The report, which used anonymous data from the 270 million users of Opera Software’s mobile browsers, in addition to information from the firm's mobile ad platform between November 2013 and October 2014 found that, on average, smartphone shoppers favoured shopping on Sundays, contrasting with desktop browsers who are most active on Mondays.

Amazon remains the most popular mobile commerce website

America, Europe and Latin America, saw a 15 per cent rise in average mobile shopping volume between November and February 2013 as consumers celebrated the festive period. Globally however, June is the busiest month for mobile shopping impressions.

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In the US, e-commerce giant Amazon accounted for 36.3 per cent of mobile shopping, followed by eBay (16 per cent) and Craigslist (11.5 per cent).

Internationally, Amazon boasted the highest mobile transaction market share although competitors have emerged in Asia such as FlipKart and Alibaba.

Larry Moores, vice president for consumer mobile reporting and analytics at Opera Software, said: “Online shopping has become a major force in global markets. And, with the holiday shopping season upon us in the United States, we see mobile's share of that market accelerating.”

The Opera Mediaworks mobile ad platform saw the most impressions from ad campaigns for video games, followed by computers and electronics. However mobile carriers and home improvement ads saw the highest spend.

This follows a report from last month claiming that 80 per cent of mobile search queries ended with a purchase either online or in-store.

Digital Transformation

Content created with:

Opera Mediaworks is the first mobile ad platform built for
 brands, delivering breakthrough marketing at scale. 
Our technology powers the biggest publishers in the world, enabling marketers to convey the highest quality ad experiences to more people in more places when it matters most. Our exclusive Instant-PlayTM HD video technology and award-winning rich media touches, engages and creates deep interaction with consumers in the most popular mobile apps and sites around the globe. We work with over 90% of the AdAge Top 100 advertisers and 18 of the top 25 global publishers. A fully-owned subsidiary of Opera Software, Opera Mediaworks is headquartered in San Mateo, California, with offices worldwide. To learn more, visit www.operamediaworks.com.

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