Gap's global CMO Seth Farbman to leave company

Farbman worked on the 'Dress Normal' campaign

Gap’s global chief marketing officer Seth Farbman is set to leave the company after three years.

It is believed that he will leave his role at the end of January 2015, although he could stay on for longer in a consultancy role.

During his time at Gap, Farbman oversaw the overhaul of Gap’s marketing strategy. One of his most recent projects was the ‘Dress Normal’ campaign, which turned to storytelling and used taglines such as ‘dress like no one’s watching’ and ‘let your actions speak louder than your clothes.’

The star-studded campaign feauted Anjelica Huston, Elisabeth Moss, Michael K. Williams, Jena Malone and Zosia Mamet, and ran across outdoor, mobile, direct, social, in store and digital.

A Gap spokesperson told Ad Age: “He has championed diversity in advertising and been a strong advocate for the Gap Inc. Personal Advancement and Career Enhancement programme.”

Gap is currently working on finding a replacement for Farbman.

It is unknown what Farbman plans to do following the consultancy role.

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