We Buy Any Car retains Driven to £15m advertising account
We Buy Any Car has retained Driven to handle its £15m creative account.
The Manchester-advertising agency has retained the account following what is understood to have been a five-way-pitch involving Mother, SapientNitro, Albion and one other agency outside of London, The Drum believes.
Neil Griffiths, client service partner for Driven, said: “This is terrific news for the agency and validation that the client continues to believe in creating ideas that sell”.
Driven originally won the account in December 2010.
It is also believed that the pitch process will not affect the work of the client’s media agency Mediaedge CIA Manchester.
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