To promote the bigger small parcel size, longer opening hours and guaranteed next day delivery the Post Office has partnered with Vidsy to crowdsource Christmas content.
In a deal brokered by Mindshare UK, the Post Office has asked the Vidsy community to create six second Vine videos.
In each video a parcel is passed from the left of the screen to the right in order to create a social chain of ‘Pass the Parcel’.
Darren Jones, social media manager at Post Office, said of the activity: “It’s a great way to showcase the products and services available to make it easier for customers this Christmas, in a way that’s also engaging.” Laura Jones, account director at Mindshare, added that tapping into Vidsy’s “creative community of digital natives” was “a great way of gathering some engaging, fresh content”. At the end of the campaign the Post Office will reveal what’s #AllWrappedUp in the parcel.