Coca-Cola has appointed We Are Pi to handle an above the line advertising campaign, set to launch in Europe during 2015.
Although no details about the campaign itself can be released at this point, it will look to drive brand value, cultural relevance and sales of the drinks brand.
Of the appointment, We Are Pi managing director Alex Bennett-Grant said: “We are delighted. The opportunity to partner with arguably the world’s biggest brand and create culturally impactful work fills us with excitement."
TV, print and outdoor will all be covered in the campaign.