Next 15

Next Fifteen acquires 75% stake in Morar Consulting


By John Glenday, Reporter

December 4, 2014 | 1 min read

Next Fifteen Communications has acquired a 75 per cent stake in market research consultancy Morar in a £1.8m deal, £1.35m of which will be paid upfront with the remainder released in February subject to profit.

The remaining 25 per cent stake will be acquired in 2020 dependant on the financial performance of Morar in 2019 and 2020.

Morar founders Roger Perowne and Alistair Cunningham will remain with the enlarged business, continuing to serve clients such as Admiral, Land Securities, Dell, Fitness First, Sky, Nando’s, Pearson, Global Blue and TPG Capital.

Tim Dyson, CEO of Next 15 commented: “In the last few years Morar has invested in the development of its own technology platform. Morar's approach of combining high level consulting and technology fits with our digital strategy and extends our commitment to the insight and analytics area of marketing."

Roger Perowne, CEO of Morar, said: “We've been looking for an entrepreneurial partner to help us take Morar forward and in Next 15 have found the people, brands and strategy that fit our ambitions perfectly."

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