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Honda Motor Europe turns to Lost Boys and Starcom for strategic social activity

Honda Motor Europe has named Lost Boys and Starcom as its European social agencies of record.

Following a competitive pitch, Lost Boys has been named the brand’s social and content agency where it will take strategic and creative leadership for Honda, while Starcom will act as its media agency, managing community management and social publishing across Europe.

Kate Saxton, manager of European PR Communications, Honda Motor Europe, explained: “We chose to appoint Lost Boys and Starcom because they offered us a truly holistic solution, and we’re confident that they will provide outstanding strategic and creative leadership. We’re looking forward to working in partnership with them to reinvigorate and strengthen our social presence across Europe.”

Following the appointment, work on the account will begin immediately.

Earlier this week, Honda launched a social campaign featuring classic He-Man and Skeletor action figures from the 80s.