Google has said that it will revamp its popular products, including search, YouTube and Chrome, to help make the internet more "fun and safe" for children under 12.
Pavni Diwanji, the vice president of engineering responsible for leading the new initiative, said that the products are already used in schools, and that there is a “push to change our products to be fun and safe for children”.
As children become more tech-savvy, a designated Kids’ Studio is being set up in Google’s California headquarters.
Diwanji added: "We want to lay the foundation right, and then make sure every single part of Google is great for kids. They are the future, so why not give them the tools to let them create it."
Recent research from Ofcom has found that one in ten children aged between three and four years old have their own tablet.