The Creative Circle has dealt a blow to lacklustre award show juries in a tongue-in-cheek campaign promoting that its 2015 awards are now open for entry.
The press and viral film activity, created by Leo Burnett London, is based on the fact that the Creative Circle is judged by the UK’s best creative talent. Those with a track record of making great work and whose names actually mean something within the industry.
President of Creative Circle 2014/2015, Justin Tindall, explained: “At the end of the day, any awards show is only as good as the Jury judging the work. The Creative Circle Jury is made up exclusively of creative people working in the UK. They are chosen for their unparalleled talent, experience and expertise.”
Jeremy Green, Creative Circle chief executive officer, added: “We have three rounds of judging. In the final Gold judging round we have senior creatives and specialists in each field get together to decide which pieces of work on the shortlist are worthy of Gold and Silver. The Gold judges are challenged to only award Gold for outstanding creative work, work they wish they had done, work that shines. Our past winners are evidence of this.”
The print campaign features ‘judges’ Suki Clik-Suzaki, co-creative lead, Totally Social, Kyoto; Lars Kristalbümer, group creative thought leader, 720˚, Stockholm and Travis Chod, creative editor, Positive Vibe, Belgium.
The viral film stars the appropriately named Cosmo Bellenz, chief ideationist at 1000 Watts, Oslo speaking from the fictional A.I.A Awards.
More information about this year’s awards can be found on the Creative Circle website with entry closing on 23 January 2015.