The BBC has appointed Digital Element to handle geographical rights for online streaming of TV and radio content, as the sector continues to grow.
The organisation is obliged to comply with geographic licensing rights for its streaming on demand service, and use of the NetAcuity Edge IP geolocation technology will help do that.
“It is imperative that the BBC ensures compliance with licensing agreements,” explained Matthew Wood, head of software engineering for BBC Future Media, Online Technology Group. “By using accurate IP geolocation technology, we are able to ensure we abide by geographic licensing rights agreements.”
The technology will allow access to its content in licensed areas and restrict access where it is prohibited.
Digital Element’s other broadcasting clients such as Channel 5, Aertv, Videology, YouView, Disney, CNN, ESPN, Sony, CBS Interactive, ABC and Tesco’s Blinkbox.