Warburtons updates wax wrap with a festive feel in time for Christmas
Warburtons has introduced a Christmas wax wrap across three of its loaves this festive season.
The 800g Toastie, Medium and Thickest brands have undergone the seasonal make-over with Christmas trees, stockings, holly and snowflakes all making an appearance on the packaging.
Megan Harrison, brand and portfolio director at Warburtons commented: “The countdown to Christmas is on now the Warburtons Christmas wax wrap is on the shelves. We hope the attention grabbing packaging will prove to be really impactful in store and bring some Christmas joy into the homes of our consumers.”
The festive packaging has been designed to double up as wrapping paper for those looking to get creative and save a little this Christmas.