Luxury lingerie retailer Rigby & Peller has hired the former head of communications at Portas, Holly Bocock, to head up its marketing and PR department and work to “reinvigorate” the brand.
In her new role Bocock will be responsible for helping to deliver the business’ five-year growth strategy which includes attracting more fashion conscious consumers.
She will be assisted by Sophie Cobbold, who is currently on maternity leave, and Harriet Beidleman who also joined earlier this month as marketing and PR assistant from Michael Kors.
On her appointment Bocock commented: “I’m delighted to be joining Rigby & Peller at such an exciting time. I look forward to working with Ella [Hitchins managing director] and the wider team to really help reinvigorate such an iconic British brand.”
Before joining Portas Bocock worked at a number of fashion and retail brands including Clarks, Mercedes, Westfield, Inditex and Comptoir des Cotonniers.
Earlier this month VCCP group PR director Katherine Levy left the agency to take up the role of marketing and new business director at Portas.