Publicis Groupe

Publicis WW Australia appoints Iona Macgregor as chief strategy officer


By John Glenday, Reporter

December 3, 2014 | 2 min read

Publicis WW Australia has named Iona Macgregor as its new chief strategy officer, stepping into the role later this week.

Formerly managing director and head of strategy at French based agency Marcel Macgregor was instrumental in securing three Cannes Lions and serving clients ranging from Orange, Intermarche, Cartier, Ray-Ban, AXA, Mondelez and Garnier.

Macgregor will be based in Sydney for her new role which will see her work alongside national executive creative director Grant Rutherford and Publicis WW Australia’s CEO Andrew Baxter.

Baxter said: “We are extraordinarily lucky to have Iona bring her talents to our Australia operations. Her arrival accelerates our plans to lead the industry at both brand engagement and customer engagement. On the brand engagement side we have a strong ambition to deliver famous work and continue the proud creative history of Publicis Mojo.

“We also want to be the first agency to truly manage every customer engagement by tying together communications through the entire customer journey - online and offline. From digital to CRM to shopper to call centres and even face to face communications. In such a hyper specialised and diversified communications landscape, Iona is a master at being that strategic bridge who fosters cross-disciplinary collaboration. And that’s why major blue chip brands in Europe have taken advantage of her skills to drive growth for their businesses,”

Loris Nold, CEO of APAC & emerging markets at Publicis Worldwide, added: “Iona is a fantastic addition for us in the region. With her background she will be instrumental in driving our ambition to be the preferred creative partner of our clients in their digital transformation. Together with Ed Booty who recently joined us to cover APAC and our existing strategic planning leaders in all markets, we now have a truly world class planning ring in APAC.”

Prior to joining Marcel Magregor served at Nurun working with the likes of Tag Heuer, Kellogg's, L'Oreal and Sofite.

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