Possible acquires digital agency The Swift Collective

By Ishbel Macleod | PR and social media consultant

POSSIBLE

|

possible article

December 3, 2014 | 1 min read

Possible, a WPP agency, has acquired US based digital agency The Swift Collective.

Swift’s revenues for 2014 will be over $13m (£8.29m), and clients include HTC Corporation, Starbucks, Nestle USA and REI.

The acquisition of the digital company comes as WPP has set a target for 40 to 45 per cent of revenue to be derived from digital in the next five years.

Currently employing over 70 people, Swift has a focus on creative and strategy, branded content creation and social media.

The employees will join the 27,000 people who work for WPP companies in North America.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

Trending

Industry insights

View all
Add your own content +