Leo Burnett's Business in the Community campaign wins DMA Awards Grand Prix
Leo Burnett was awarded the Grand Prix at the 2014 DMA Awards for its ‘Second Chance’ campaign developed for Business in the Community.
The campaign also won eight Gold, four Silver and four Bronze Awards, including golds for Best Use of Film and/or Audio, Best Use of Direct Mail and Best Writing in Any Medium.
The British Airways campaign, The Magic of Flying by OgilvyOne was a gold winner for Best use of Technology and Best Media Led Campaign, while the Sun’s Dream Team campaign by Wunderman was the winner of four gold awards as well.
David Abraham, Channel 4’s chief executive, who served as chair of the 2014 DMA Awards panel of judges, commented: “As this year’s DMA Awards chair of judges my aim has been to champion innovation. This year’s Awards winners are outstanding proof that the marketing industry is conquering the challenge of how to innovate in the creation of content and use of media.
“The rise of data-driven on-demand TV means that the relationship between broadcasters and the one-to-one marketing industry has necessarily drawn closer. We must now work together to find exciting new ways to engage, entertain and inspire millions of consumers on an ever-more personalised basis.”
This year’s awards were sponsored by Whistl and Emarsys.
The list of Gold winners can be viewed below:
Best loyalty programme or campaign How we drove the highest visit frequency on the UK High Street. Kitcatt Nohr Nando's
Best use of film and/or audio Second Chance Leo Burnett Change Business in the Community (BITC)
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Best use of direct mail Second Chance CVs Leo Burnett Change Business in the Community (BITC)
Best writing in any medium Second Chance Leo Burnett Change Business in the Community (BITC)
Best use of door drops How Booths took on the supermarket giants MediaCom Leeds Booths Supermarkets
Best digital destination Social Terra Nova MRM Meteorite Intel
Best use of mobile Kudos MRM Meteorite Hammerson
Best multi-channel\ CRM Customer First MRM Meteorite Homebase
Best use of social media for customer acquisition Travel Your Tweet Interesting Ogilvy & Mather London Expedia
Best use of social media for brand building Travel Your Tweet Interesting Ogilvy & Mather London Expedia
Best creative solution or innovation Magic of Flying OgilvyOne London British Airways
Best print advertising including inserts Putpockets OgilvyOne London Crimestoppers UK
Best media led campaign Magic of Flying OgilvyOne London British Airways
Best use of technology Magic of Flying OgilvyOne London British Airways
Business to business Dispatches from the Wimbledon Championships OgilvyOne London IBM
Public sector Putpockets OgilvyOne London Crimestoppers UK
Retail The Dishoom Story Plates OgilvyOne London Dishoom
Best launch campaign The Dishoom Story Plates OgilvyOne London Dishoom
Charity UNICEF UK/Commonwealth Games Opening ceremony partnership Open Fundraising and Appeal Films UNICEF UK
Financial services and utilities Personalised Lending Video RAPP Barclays
Best customer journey Becoming the world's most caring retailer RAPP Mothercare
Best digital performance Personalised Lending Video RAPP Barclays
Best use of email marketing Personalised Lending Video RAPP Barclays
Best use of search, natural and paid-for SensatioNail Marketing Slightly Different Pacific World Ltd
Business to consumer Happiness is... The SHARP Agency Best Western Hotels GB
FMCG Lynx Peace Make Not War TMW Lynx, Unilever
Best brand building campaign Earth Hour #TurnOfftoTurnOn TMW Durex, Reckitt Benckiser
Pharmaceutical and healthcare Earth Hour #TurnOfftoTurnOn TMW Durex, Reckitt Benckiser
Best data strategy Vision - Transforming inbound marketing through real-time personalisation VCCPme Telefonica UK
Best use of data in a multi-channel environment Channel 4 Viewer Relationship Strategy VCCPme Channel 4
Best use of experiential The Vultus Campaign Visual Voice Global Honda (HME)
Automotive The Vultus Campaign Visual Voice Global Honda (HME)
Travel, leisure and entertainment Dream Team Wunderman The Sun (News UK)
Best customer acquisition campaign Dream Team Wunderman The Sun (News UK)
Best design or art direction Dream Team Wunderman The Sun (News UK)
Best integrated campaign Dream Team Wunderman The Sun (News UK)
IT and telecommunications The Campaign Google couldn't eadRay Wunderman Microsoft UK