Cyber Monday tops $2bn in desktop sales
The US has weathered its largest ever online spending day in history after hordes of Christmas shoppers logged in to bag a sale on so called Cyber Monday, racking up over $2bn in desktop sales between them.
Figures compiled by ComScore showed that e-commerce spending from desktops reached $2.038bn, a record breaking haul that marked a 17 per cent increase on the previous year buoyed by a bumper November as a whole, which saq $26.7bn splashed out online, a 16 per cent year-on-year increase.
ComScore chairman emeritus Gian Fulgoni said: "With more than $2 billion in online buying on Cyber Monday to cap an exceptionally strong 5-day period since Thanksgiving, the online holiday shopping season is clearly going very well at the moment and is currently running ahead of forecast.
“Any notion that Cyber Monday is declining in importance is really unfounded, as it continues to post new historical highs and reflects the ongoing strength of online this holiday season. Varying reports have also indicated weakness in the consumer economy due to flagging brick-and-mortar sales over the holiday weekend, but what we may really be seeing is an accelerating shift to online buying as mobile phones spur increased showrooming activity. The data we're seeing suggest it may be more a change in shopping behavior than a lack of consumer demand."
Seperate research from Adobe put the total Cyber Monday spend at $2.65bn.