leverages real-time OOH for Christmas advent calendar campaign

Online fashion retailer Very is set to promote a series of daily deals in real-time across out-of-home sites as part of an integrated campaign in the lead up to Christmas.

For two weeks during December the best deals available each day from the retailer will be displayed across a variety of locations including rail, roadside and cinema through an advent calendar creative designed by St Lukes.

The activity forms part of a wider Christmas campaign, devised and implemented by media agency Vizeum and OOH specialists Posterscope, in a bid to offer the flexibility to be reactive and deliver relevant content.

Jon Owen, retail brands and trading director at Shop Direct, the company behind Very, commented “The countdown to Christmas has begun and following a hugely successful Black Friday we move into our Cyber Week deals where it’s important that we’re able to bring consumers our most up to date offers. We’re delighted to have the opportunity to do this in real time by taking such a flexible and innovative approach. ”

The ads will be delivered via Liveposter technology.

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