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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

UK Top Shazamed Ads: New entries from Freeview and Beats

Freeview takes second place in our Shazam chart this week, thanks to Foreigner's power ballad 'I Want to Know What Love Is'.

The free-to-air TV service has a history of choosing catchy scores, with tracks by Marvin Gaye and The Kinks featuring in its previous 'Cat and Budgie' and 'Tadpoles' spots.

The latest ad introduces us to the 'left behinds' - a choir of abandoned toys fronted by a well-worn teddy bear, who leads the pack in belting out the 80s classic.

Beats sneaks into tenth place with 'Something New' by Axwell and Ingrosso.

The song appears in the Apple-owned brand's new #SoloSelfie campaign, starring Kylie and Kendall Jenner, Nicki Minaj and Usher.

And Tom Odell's 'Real Love' for John Lewis reigns supreme again, staying in the top spot for the third week in a row.

The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.

Shazam Chart

Real Love
Artist: Tom Odell
Brand: John Lewis
Campaign: Christmas Advert 2014
Agency: Adam&eveddb & Mgomd
I Want To Know What Love Is
Artist: Foreigner
Brand: Freeview
Campaign: Left Behinds
Agency: Leo Burnett & Mec
Artist: Josef Salvat
Brand: Sony
Campaign: 4k Ultra Hd
Agency: Adam&eveddb & Mediacom
I Am The Best
Artist: 2ne1
Brand: Microsoft
Campaign: Surface Pro 3
Agency: Mccann & Carat
Artist: Beuys Toys
Brand: Very
Campaign: Step Into Christas In Style
Agency: St Luke's & Vizeum
You're The One That I Want
Artist: Lo-fang
Brand: Chanel N°5
Campaign: The One That I Want
Agency: Bazmark Inc & Mindshare
Giant In My Heart
Artist: Kiesza
Brand: Boohoo
Campaign: #nightsbeforexmas
Agency: Mirabelle Communications
Busy Earnin'
Artist: Jungle
Brand: Amazon
Campaign: Fire
Agency: Above+beyond London & Initiative
Fly Me To The Moon
Artist: Julie London
Brand: Marks & Spencer
Campaign: Follow The Fairies
Agency: Rainey Kelly Campbell Roalfe/y&r & Mindshare
Something New
Artist: Axwell & Ingrosso
Brand: Beats
Campaign: #soloselfie
Agency: Mgomd

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