Thomas Gray launches updated branding as it eyes expansion
Executive search specialist for the property sector Thomas Gray has turned to BrandOpus to redesign its brand identity as the company eyes an expansion programme beginning with the opening of the consultancy’s London offices in Mayfair.
With expansion in mind BrandOpus was tasked with defining a brand meaning and creating an identity that would help reach a wider audience.
The agency worked closely with Thomas Gray’s leadership team to communicate the business’s point of difference and having established that relationships are at the heart of the business the agency explored visual styles to communicate the connections, consideration, craft and approach of Thomas Gray. In response to this BrandOpus created the Weave device as a symbol of the strength of partnership and working together.
Ian Gray, managing director at Thomas Gray, said it has been a “pleasure to work with such creative individuals” and offered his personal thanks to the BrandOpus team for the redesign.
Paul Taylor, executive creative director at BrandOpus, added: “When looking for meaning that could be brought to the fore, we found inspiration in the long established business mission that defines Thomas Gray. By its nature the business is built upon the art of making and building meaningful relationships. The weave symbol acts as a simple but effective shortcut to this idea whilst giving Thomas Gray a distinctive look in a competitive market.”
In addition to the brand identity BrandOpus has also created Thomas Gray’s corporate literature and website design.
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