Tesco scraps Matt Atkinson’s CCO role after 6 months and appoints Robin Terrell to top marketing job amid aggressive shakeup


By Natalie Mortimer, N/A

December 2, 2014 | 2 min read

Tesco has restructured the top eight roles of its executive management team in a move that will see its chief creative officer role, currently held by Matt Atkinson axed and current chief marketing officer Jill Easterbrook replaced by Robin Terell.

Matt Atkinson former CMO and current CCO will be axed from the business

The shakeup comes amid an accounting scandal at the grocer in September, which saw Chris Bush, the former UK managing director suspended following the unearthing of a £264m over estimation in profit at the business.

This is the second time in six months that Tesco has replaced its chief marketing officer, having handed the reigns to Easterbrook in June after sidelining Atkinson to the role of chief creative officer.

The move will see Atkinson’s job permanently moved from the executive board and he is expected to leave the business in January.

Meanwhile, Easterbrook will move to lead Tesco’s business transformation programme on 1 January, when current multichannel director Robin Terrell will take the helm.

Tesco also revealed that Dave Lewis will, on a temporary basis, take over the day to day leadership of the UK operation, while Jason Tarry has been appointed as the head of commercial for the UK.

David Hobbs, currently group business planning and strategy director, will also be leaving the company following the changes to the leadership team.


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