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Jaguar Volkswagen Super Bowl

Nissan moves back into the Superbowl as Volkswagen and Jaguar drive off

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By Noel Young, Correspondent

December 2, 2014 | 2 min read

The Superbowl on February 1 is looking like a game of musical chairs as far as car manufacturers are concerned . Nissan has announced that after a gap of 17 years it is returning to Super Bowl advertising with a 60-second spot in the big game.

Murano: Moves back into the Superbowl Big Time

Volkswagen, arguably the winner of the so-called ad bowl a few years back with "The Force," is out this time after four straight appearances, said AdAge. Jaguar and Lincoln, both of which also advertised in the 2014 game, are also out . But Toyota is back, and Mercedes-Benz has also bought time.

The Nissan ad will be created byTBWA/Chiat/Day, Los Angeles, a spokesman said. The spokesman declined to say when the ad would run but confirmed that it will appear in-game and not during halftime.

Nissan hasn't advertised in the Super Bowl since 1997, but its recent marketing strategy tied to "big events" seems to have lent itself to a return.

"Our approach of using fewer yet bigger moments is already paying off," said Fred Diaz, senior VP-Nissan Sales & Marketing and Operations U.S., Nissan North America, in a statement.

"Along with returning to Super Bowl XLIX, Nissan will have a major presence in the NCAA College Playoffs -- a natural extension of our popular Heisman House campaign -- and the NFL playoffs."

The Japanese car firm called Super Bowl XLIX an opportunity to promote the upcoming introduction of the 2015 Nissan Murano and other "critical" new vehicles.

Jaguar Volkswagen Super Bowl

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