Currys PC World creates social Christmas campaign starring Nick Christmas
Nick Christmas, chief executive of Santa Tech Inc, is the star of Currys PC World’s social Christmas campaign.
Created with 1000heads, the series of short films sees Nick Christmas use technology and magic to hunt down the perfect solutions for three struggling gift givers.
The films will be shared throughout December, inviting customers to visit “Santa’s Grotto” on the Currys PC World Facebook page for the opportunity to win tech bundles.
Bridget Meiring, social media marketing manager at Currys PC World, commented: “We’re really excited to introduce our social communities to Tech Santa. This campaign embodies our We Start With You philosophy, demonstrating the importance we place on getting to know our customers in order to help them make the right product choices. The creative team at 1000heads have taken this focus fully on board and created an original campaign which fits completely with our mantra and aims.”
As well as promoting the We Start With You proposition, the films aim to showcase the breadth of products at Currys PC World.
Aaron Garside, account director at 1000heads, added: “The films are an unusual and offbeat take on the traditional story of Santa, without straying from its core ideals. Word of mouth is a significant driver of purchase decisions in this industry and we believe that these powerful yet light hearted films have the potential to reach new audiences and customers. We look forward to implementing the rest of the project with the Currys PC World team.”
A final film will go live on Christmas Day, featuring a Tech Santa ‘Queen’s Speech’.