Young Innovator Nominee: Taylor Wiegert, The Martin Agency

Why he is nominated: As planning director, UX strategy, Taylor creates brand experience plans, ecosystems and consumer journeys through customer analytics, profiling and segmentation. Working across and with all agency disciplines, Taylor is the mastermind behind developing online and mobile user experiences for our clients. In this role, Taylor collaborates and concepts with creative teams to develop experiences that consumers want to spend time with and deliver on brand objectives. He leads a team of digital and social media marketers across The Martin Agency’s social clients.

Since he arrived at Martin, Taylor has stewarded the growth of the agency’s social media marketing practice taking it from zero to 12 social clients in two years. He has developed and implemented the agency's social processes, which has proven to improve client social content performance and delivery of brand objectives. He also developed our influencer marketing capability. An asset to not only his team and current clients, Taylor has been directly involved and part of the leadership team for five new business wins in the past two years.

A thought leader with a passion for tech and the ad industry, Taylor created Brave Ad World, a blog and podcast covering digital and social media marketing.

Client-specific experience:

• Led the experience and development for Land O’Lakes’ Delete-to-Feed social media marketing program that led to consumers donating more than 320,000 meals to Feeding America through social actions.

• Implemented influencer program for Land O’Lakes giving third-party credibility to the brand and building affinities among influencer audiences.

• Instituted editorial planning program to ensure client messaging and content across all touchpoints is relevant to the consumer and aligns with brand POVs.

• Oversaw digital and social campaign launches for Norwegian Cruise Line, Sabra, Tic Tac, Land O’Lakes and Kozy Shack.

• Executed SMS and social promotion for Hanes to extend Disney partnership, generating 4.3 million video views, 175,000 participants and an increase in Hanes social mentions of 1200%.

• A 2016 recipient of The Martin Agency’s Good & Tough Award for providing excellence in creative collaboration and execution.

The Young Innovator Award celebrates excellence and innovation by young professionals. See the other nominees and their backgrounds and check back to learn who has won this prestigious honor from The Advertising Club of New York and Google, with support from The Drum.