Current gig: CEO & creative director, Hatch
Why she is nominated: Rachel Renock is the textbook definition of a creative entrepreneur. After graduating from Syracuse University with a degree in Design and Visual Communications she packed up to NYC to join the ranks of some of the best creatives in the advertising industry. Working on high profile accounts like Hershey and K-Y, she focused primarily on social and digital executions and was quickly promoted to Art Director.
Hugely successful as a young ad professional already, Rachel couldn’t shake the feeling that she should be doing good work for a better cause. Seven months ago she started Hatch. Three months ago she quit her job to run Hatch full time. Hatch is a cause conscious freelance platform focused on connecting nonprofits with talented people in creative, development, planning and production.
Every day she is working to solve two industry problems: First, nonprofits notoriously can’t afford the best creative talent, and second, the best talent wants to be doing work with a purpose beyond a paycheck. This September, Hatch launched their beta site. With zero marketing they have 300 freelancers and 30 organizations on board. Self funded up to this point, they’re currently taking meetings with investors. Hatch has the potential to shake up the ad space and help people make money doing some serious good. Hatch: the overwhelming urge to create something unidentified inside of you. It is the impulse you feel to solve a problem so powerful that it might change a life, and in changing that life it may change the world.
The Young Innovator Award celebrates excellence and innovation by young professionals. See the other nominees and their backgrounds and check back to learn who has won this prestigious honor from The Advertising Club of New York and Google, with support from The Drum.