Young Innovator Nominee: Brandon Bennett, Fizz

Why he is nominated: After a stint working with the Atlanta Hawks throughout college, Brandon joined Fizz to explore the way technology can help us have more conversations. As part of Brandon’s role, he controls 100% of the budget for our internal Discovery and Innovation Lab. We’ve gotten to work with some pretty cool tools because of the things Brandon finds interesting. For example, we got to use Epiphany Eyewear way before Snapchat bought Vergence Labs. We’re waiting for him to perfect the way we’ll use drones in the field to capture conversations without being intrusive. Brandon also help us incorporate the power of digital marketing without losing sight of the critical importance of face-to-face conversations. He makes sure every digital component of a program adds to a conversation between people, not a conversation at people. And he is an integral part of our creative team, both on strategy and creative development. Many clients have benefited from his very unique way of approaching a challenge. It’s a combination of technology, experimentation and practicality that works so well. For Quidel, Brandon was a key member of the strategy team. He had the vision for the Flu Bug and lead its design as well as the design for each activation element. Brandon lives innovation so Fizz can thrive at the cutting edge.

The Young Innovator Award celebrates excellence and innovation by young professionals. See the other nominees and their backgrounds and check back to learn who has won this prestigious honor from The Advertising Club of New York and Google, with support from The Drum.