Starbucks has launched a competition giving customers the chance to win a lifetime’s supply of drinks.
The winning caffeine enthusiast will be given a golden ticket granting a free Starbucks drink every day for the rest of their lives as part of the ‘It’s a Wonderful Card’ campaign.
Further incentives designed to drive footfall at the outlets, will include prizes for one in 10 customers who pay by card or mobile. Prizes will include prizes such as Christmas mugs and tumblers, and discounts on favourite drinks.
Ian Cranna, vice president marketing and category of Starbucks Europe, said: “The Starbucks ‘It’s a Wonderful Card’ giveaway is launching today in the UK, and tomorrow across the continent, and is our way of saying thank you to our loyal customers.
“The festive season is the perfect time to reward our customers with fantastic prizes, and for the first time ever, the chance for someone in the UK to win a free Starbucks drink every day for a lifetime.”
The winner will be announced in January.
In September, the coffee firm launched an ambitious interactive video campaign to document the diversity of the chain all over the world with its 'Meet Me at Starbucks' campaign.